The Matsuri Manual : Festival Style Guide

Style Guide

In Japan, it is common to attend a summer festival (Matsuri) in a traditional Japanese outfit. Men usually wear a jinbei while women wear colourful yukatas matched with a pair of geta (Japanese wooden clogs) and a drawstring bag called a kinchaku. To complete the picture, a paper fan is a popular choice as the perfect accessory. Of course you are free to wear what you want on the festival grounds. But wearing traditional Japanese clothes at a Matsuri adds to the overall experience.

Yukata

A yukata, or summer kimono, is made of hemp cloth or cotton that keeps you cool during the summer heat. It is much easier to wear than a regular kimono and young ladies may prefer the trendy mini-yukatas. Yukata are not difficult to wear at all and are easy to walk around in.

During the festival season many shops will sell yukata sets at a reasonable price and accessory shops will sell flower hairpins for cheap.

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Of course there are also men’s yukatas. These are less colorful and either have simple patterns or really flashy ones such as Japanese demons or dragons.

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Jinbei

Consisting of a top and shorts, a jinbei cools you down in the summer breeze. They are mostly made of cotton. The more traditional jinbei has a striped pattern with a simple colour such as black, grey or brown.

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Kinchaku

These small Japanese drawstring bags can be made of hemp fabric, cotton or recycled kimono cloth. To be really fashionable, buy a kinchaku with the same pattern as your yukata. Tie a bowknot to close the bag, and carry it by its strings. Since yukata do not have any pockets and carrying a regular purse with a yukata kind of ruins the traditional image, a kinchaku is a must-have.

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Uchiwa and Sensu

Go for a casual uchiwa (round paper fan) or a classy sensu (folding fan). Tuck it in your obi (yukata belt) when not in use. To look like a local, tuck the uchiwa in the back and the sensu in the front of the belt.

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Now let’s all head out in yukata and enjoy the summer!

Next in this series: The Matsuri Manual : Festival Food Guide

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